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Inspire SeriesGraduateWhen people think about studying hospitality images of fine dining and plush five star hotels typically spring to mind. But for recent graduate Georgina Larby, studying a Bachelor of Hospitality Management at ICMS in Manly was a springboard to entrepreneurial success.Georgina’s company Pure Pops with its range of handcrafted, 100% natural ice pops has really struck a chord with health conscious consumers. After humble beginning in Sydney’s Northern Beaches, her delicious product range is now stocked up and down the east coastof Australia.Initially drawn to ICMS by thestunning location and interestin the hospitality industry, it was the unique blend of business/ management content along with her 9 month industry placement - a feature of all ICMS degrees – that started her on a more enterprising journey. Georgina says, "ICMS was my firstpick to study a Bachelor course in hospitality. The location ofthe campus was also a major deciding factor...how can anyone say no to the view? Thanks to ICMS I have developed an all-round hands-on approach to business and management. My industry training placement was at Victoria’s, Wategoes Beach Byron Bay and the owner of the business fuelled my eagerness to start something for myself.My business, Pure Pops, is continuing to grow and thereis a great community aroundour brand from our suppliers, to the stores that stock us and our happy customers," she says. "Thanks to ICMS I have developed an all-round hands-on approach to business and management. There is not a day that goesby that we’re not thrown inthe deep end. The only way to trouble shoot your way out of these situations is to know your business and not be afraid to think outside the square." Students wanting to know more about ICMS degrees can attend the annual open day on Sunday 6 August. Visit www.icms.edu.au34 LIVING LOCAL WINTER 17“Dream, Inspire, Grow”www.livinglocalguide.com.au