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Inspire SeriesBFFsTash Sefton and Elle Ferguson talk Fashion, Career and MosmanBY KATE COURTNEY-O’CONNOR,MEDIA AND VIDEO EDITOR | PHOTOGRAPHY MAREE TURKBFFs Tash Sefton and Elle Ferguson are the brains behind They All Hate Us. They have made a career out of a passion two best friends have always shared - fashion. Tash hasa background as a buyer and head of womenswear fora leading youth retailer, and is a mother of two. Elle was the global visual merchandising manager for a swimwear label. Every month the They All Hate Us shop gives readers the ability to buy what Tash and Elle are wearing, “We edit down the world of fashion to the 10 lust worthy pieces we love, have bought and live in, and make them available for immediate purchase.” We caught up with the duo at both Fashion Week and The Langham Sydney.WORK LIFE1. WHEN DID THEY ALL HATE USCOME ABOUT?Tash: We started our website about 10 years ago as a hobby and worked in the head office for a large youth retailer (where we met). Our online store started about four years ago when we saw a gap in the market. It went mental as soon as we launched and we have been catching our breath ever since then.28 LIVING LOCAL WINTER 17 “Dream, Inspire, Grow” www.livinglocalguide.com.au