Page 29 - LLWinter17FINALISSU

2. HOW DO YOU DECIDE WHAT PIECES TO STOCK AND FOR HOW LONG?Tash: We work very closely with brands to ensure everything featured is new and exciting. We also feature core items as this is what wardrobes are built on. We teach our customers how to dress and buy, only featuring 10 items (sometimes we sneak a few more in) which takes out the confusion when it comes to shopping. We source product in real time. What you see on social media / on the IT girls / or what we are wearing, you can buy from us.3. YOU GUYS HAVE AMAZING PRODUCTS LABELLED GIRL GANG, WHAT IS THE STORY BEHIND HOW THAT CAME ABOUT?Tash: We registered the name ages ago before it was a trendy hashtag. We wanted to create a t-shirt range that was fun and could be worn with your bestie - styled under a blazer or biker jacket. Then we did jewellery and phone cases and because it’s fun and celebrates friend- ship, it has been a huge success globally. We love seeing images pop up of Girl Gangs.4. WHAT IS THE BEST THING ABOUT YOUR BRAND?Tash: The best thing is it’s us and it’s wearable. It’s not unobtainable and not too tricked up.5. HAVING TRANSFERRED TO FOXTEL’S TELEVISION SHOW, STYLE SQUAD, WHAT ISTHE BEST PART OF DOING THE SHOW?Tash: Doing it with Elle.6. HOW DO YOU GUYS STAY FRESH, AND UP-TO-DATE WITH CURRENT TRENDS INSUCH A CHANGING INDUSTRY?Tash: We are both kind of obsessed with fashion and have been ever since we were young. Retail is in our DNA. It really just comes naturally. We are always true to our style and Elle and I can wear the same thing just in our own way. We always arrive wearing a version of the same thing and it just works. Everything also centres around basics, a great handbag and pair of killer shoes.“We work very closely with brands to ensure everything featured is new and exciting”www.livinglocalguide.com.au “Dream, Inspire, Grow” LIVING LOCAL WINTER 17 29